“Suitable for Contract Use”

  • Problem

    High rate of contact for clients asking account managers for products suitable for hospitality and public building projects. Account managers had to identify products and share with clients case by case.

  • Specification

    Create an easy to use and easy to comprehend filter to allow clients to identify products that are “suitable for contract use” (an industry term).

  • Solution

    A standardised attribute based filter controlled by the Clippings Catalogue Team where “Suitable for Contract Use:TRUE/FALSE” would filter products with a TRUE value, as well as adding details to the PDP advising of suitability.

Assessing the Options

Creating a filter using product data was an obvious solution: the PDPs used free text for their attribute names and values so every product was already info-rich… but it also meant it might vary from product to product based on the details provided by the vendor or the Catalogue Specialist entering the data.

This presented 2 solutions: standardise the values needed for the filter, or expand the filter acceptance criteria using aliases to account for disparity.

I decided to assess the state of the catalogue and then understand the pros and cons of each option. It became quickly very clear that Standardisation was a winner:

Assessing the catalogue

Results

  • Primary: Reduction in contact cases relating to contract use products over the following quarter

  • Secondary: Adoption of filter at over 15% of users in the first 30 days